PURE Insurance: Canada

Coming Soon to Canada We’re launching soon in Ontario and will expand to additional provinces in the future.

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More than just insurance coverage, a smart solution for families who have more to protect

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Nearly 20 years ago, PURE was created on the belief that the high net worth property & casualty industry was broken and that there was a better way.

Our model is designed to put policyholders—or in our case, members—first. This helps us deliver so much more than just an insurance policy because it puts our membership at the center of everything we do.

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We prioritize fairness.

Instead of collecting premiums that increase profits, our membership model incentives us to charge a fair price. So, your premiums are based simply on your risk factors. And, if we collect more in premiums than we pay out in claims and expenses for the year, some of that surplus may be allocated back to the membership through Subscriber Savings Accounts (SSAs).

We are highly selective.

By building a membership of the most responsible owners of the finest homes, we are able to keep claim costs down, which helps keep premiums fair and service astonishingly good.

We focus on service.

From risk management solutions aimed at helping you avoid the hassles of a claim to a caring, compassionate and seamless experience if a claim does happen, our services are designed to minimize the demands of insurance on your time.

Insuring high net worth individuals is all we do

  • High Value Homeowners

  • Personal Excess Liability

  • Jewelry, Art & Collections

  • Watercraft

  • Fraud & Cyber

Industry watchers like us

We’re the most awarded firm in our class of specialty property and casualty insurers in the U.S.

BEST High Net Worth Insurance Company - Private Asset Management Awards WINNER Insurance Company of the Year - The American Business Awards BEST Insurance Underwriter - Family Wealth Report Awards A (Excellent) - AM Best

But more importantly, members love us

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94% renewal rate

Nearly 19 of every 20 PURE members renewed their membership in 2023.

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100,000+ members

Our membership is made up of more than 100,000 successful individuals and families from across the U.S. and we look forward to welcoming new members in Canada.

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51 Net Promoter Score®

This reflects a highly engaged and enthusiastic membership and is nearly 35 points higher than the insurance industry average according to Qualtrics.

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When you join PURE, you are joining a membership of responsible high net worth families who have come together to insure their homes, jewelry, artwork and other high value assets

If you own a high value home, PURE membership might be right for you.

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We do things a little differently

Learn more about the benefits of membership, read about our commitment to risk management and meet some of the remarkable people who make up our membership in our U.S. Annual Report.

Read the report ›